Blue Cinema Chur
Agency
(Campaigning,
Event communication)
2022
(Campaigning,
Event communication)
2022
blue Cinema brings multitainment to Chur. On 12'000 m2 and three floors the visitors will find a lot to offer: Cinema halls, game zone, sports bar, rooftop area and much more. STUIQ conceived, planned and orchestrated the overall communication for the "Big Opening" - central idea, appearance, activation as well as the entire public event.
Our multitainment message was to reach not only Chur, but a broad population group in the entire Grisons region. To achieve this, we published various print formats in the region's most widely read newspapers . These included public reports, advertisements, promo stickers, wraps and folded flyers as inserts. The online and offline campaign was accompanied by promotions such as free popcorn in Chur's old town and marroni goodies at the Chur University of Applied Sciences.
Our multitainment message was to reach not only Chur, but a broad population group in the entire Grisons region. To achieve this, we published various print formats in the region's most widely read newspapers . These included public reports, advertisements, promo stickers, wraps and folded flyers as inserts. The online and offline campaign was accompanied by promotions such as free popcorn in Chur's old town and marroni goodies at the Chur University of Applied Sciences.
Participation Describtion
The logo and key visual of the campaign were designed by me. In addition, I was able to contribute and collaborate a lot during the brainstorming and conception phase. For example designing shirts, temporary tattoos and banners.
The logo and key visual of the campaign were designed by me. In addition, I was able to contribute and collaborate a lot during the brainstorming and conception phase. For example designing shirts, temporary tattoos and banners.
